"How come Gathern is not available to day except for this roundabout way ???" more
Engagement marketing is the marketing strategy of encouraging the involvement and participation of consumers in a topical area for the purposes of influencing a brand or product perception.
Typical tactics of engagement campaigns include developing social media content authored by influential members around a mutual purpose that is in-line with the advertisers goal of influencing perception around its brand or product.
Social Media is a Jungle: Are you a Predator or Prey? by Eric Fulwiler
August 25, 2010 10:07 AM UTC recommended: 1 comments: 6
Five 30-minute marketing lessons you already do every day. by Eric Fulwiler
August 12, 2010 01:54 PM UTC comments: 3
How to find a business mentor in 30 seconds with social media by Eric Fulwiler
July 15, 2010 11:12 AM UTC comments: 3
Want to succeed in social media? Think like a chef by Eric Fulwiler
July 12, 2010 10:23 AM UTC recommended: 1 comments: 5
Jul 09, 2012 6:09AM UTC
Kimberly S. commented on a post
"Nice analogy for a black and white world however I consider social media to be much more colorful." more
Feb 14, 2012 10:11PM UTC
Phillip DeNise commented on a post
Jan 28, 2012 4:24AM UTC
John Niewiecki commented on a post
"Nice article Eric! There is no question that companies think "build it and they will come" in regard to social median and do not realize it is a constant and real time effort.Although I don't know if I . . ." more
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Pedro Pikey, Feb 5, 2013, 6:29AM UTC
About a year ago I noted here that
many travel companies are turning to the blogger community to share information about their products and services
Now I have seen a rapid increase in these companies expanding their content marketing strategies to maximise their exposure
Nick L., Dec 9, 2012, 10:09AM UTC
I recently began to build social profiles for the contributors to a selection of travel blogs who are looking to have their articles seen and shared by a wider audience. Only the smart traveller has managed to gain much traction so far but as they say in the digital media world - it is a marathon not a sprint.
Agencies, marketers, social media companies – keep up with the latest in engagement marketing. Here you can learn about what’s new in social advertising, whether you want to run your own engagement campaign on Gather or just get educated about engagement.
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