I was amused to read Rachael King's piece this week in BusinessWeek, What Your Blog Says About You. Rachael reviews a service called Typealyzer that scans your blog, analyzes your writing, and . . . more

Viral marketing is an online marketing technique that uses consumers’ social networks to increase brand interaction, sales, and brand awareness. Viral marketing strategies rely on individuals, who typically . . . more

Razorfish, in its recently-released Digital Outlook Report 2009 , advises its clients that 2009 will be the year in which Social Influence Marketing goes mainstream...[and becomes] the glue that binds . . . more

  At Gather, we create engagement marketing campaigns that integrate brands into the conversations that take place every day on our site.  Here are a couple of Engagement Marketing examples . . . more

Internet brand management has become a critical consideration and skill for nearly all companies and marketers. The rapid and pervasive emergence of all things online has added new opportunities and challenges . . . more

This post is the first in a series where I will share personal observations and theories about the evolution of the social media space.  They are worth every cent that you paid for them.  For . . . more

Last fall, I shared a post explaining what we call social discovery.  Social discovery is a method of learning where information and perspective is passed through trusted social networks. Here, . . . more

What is Mutual Purpose? Mutual purpose is the engagement marketing tactic for encouraging consumer participation and engagement around a topic that is mutually beneficial to your brand and a target . . . more

Influential reach is a core metric, if not the most important metric, for social media advertising and engagement marketing. Influential reach is a measure of the reach achieved with a marketing campaign, . . . more