Engagement Marketing

Engagement marketing is the marketing strategy of encouraging the involvement and participation of consumers in a topical area for the purposes of influencing a brand or product perception.

Typical tactics of engagement campaigns include developing social media content authored by influential members around a mutual purpose that is in-line with the advertisers goal of influencing perception around its brand or product.

Content Comments
Apr 25, 2013 11:38PM UTC
Jerry Kays commented on a post
Social Media is a Jungle: Are you a Predator or Prey? by Eric Fulwiler

"How come Gathern is not available to day except for this roundabout way ???" more

Jul 09, 2012 6:09AM UTC
Kimberly S. commented on a post
Social Media is a Jungle: Are you a Predator or Prey? by Eric Fulwiler

"Nice analogy for a black and white world however I consider social media to be much more colorful." more

Feb 14, 2012 10:11PM UTC
Phillip DeNise commented on a post
Why you don't want the easiest job in the world by Eric Fulwiler

"in my line, having powerful friends just meant you'd get those do-nothing jobs they preferbetter to declare openly your disdain for any such favors from any such slackers; I always got first crack at cutting . . ." more

Feb 14, 2012 10:07PM UTC
Phillip DeNise commented on a post
7 Social Media Paradoxes we all must respect by Eric Fulwiler

"like to watch for a tangible effect my participation and consistent opinions can/should make" more

Jan 28, 2012 4:24AM UTC
John Niewiecki commented on a post
Social Media is a Jungle: Are you a Predator or Prey? by Eric Fulwiler

"Nice article Eric! There is no question that companies think "build it and they will come" in regard to social median and do not realize it is a constant and real time effort.Although I don't know if I . . ." more

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Pedro Pikey, Feb 5, 2013, 6:29AM UTC

About a year ago I noted here that

many travel companies are turning to the blogger community to share information about their products and services

Now I have seen a rapid increase in these companies expanding their content marketing strategies to maximise their exposure

Anil Nail, Jan 2, 2013, 1:44PM UTC

I like to think of myself as a social media guru - always ahead of the curve when it comes to online engagement and outreach.

Trouble is though that for many the sad truth is that NO-ONE READS YOUR TWEETS.

Nick L., Dec 9, 2012, 10:09AM UTC

I recently began to build social profiles for the contributors to a selection of travel blogs who are looking to have their articles seen and shared by a wider audience.  Only the smart traveller has managed to gain much traction so far but as they say in the digital media world - it is a marathon not a sprint.
 
Engagement Marketing
Created: Jan 29, 2009
Agencies, marketers, social media companies – keep up with the latest in engagement marketing. Here you can learn about what’s new in social advertising, whether you want to run your own engagement campaign on Gather or just get educated about engagement.
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