"How come Gathern is not available to day except for this roundabout way ???" more
Engagement marketing is the marketing strategy of encouraging the involvement and participation of consumers in a topical area for the purposes of influencing a brand or product perception.
Typical tactics of engagement campaigns include developing social media content authored by influential members around a mutual purpose that is in-line with the advertisers goal of influencing perception around its brand or product.
Social Media is a Jungle: Are you a Predator or Prey? by Eric Fulwiler
August 25, 2010 10:07 AM UTC recommended: 1 comments: 7
It can be scary out there sometimes. So many millions of people hustling, shouting and pushing their way to the top of whatever community or industry habitat they live in. Social media can be a ruthless . . . more
Five 30-minute marketing lessons you already do every day. by Eric Fulwiler
August 12, 2010 01:54 PM UTC comments: 3
1. Watch a TV show - but watch the ads! Most people watch TV for the content of the shows. Marketers (or maybe just I...) watch TV for the content of the ads. (OK, I like the shows too. But i do . . . more
Introducing the salesperson 2.0... by Eric Fulwiler
July 22, 2010 02:01 PM UTC comments: 3
Technology has brought about fundamental changes in the way we do business. What worked for decades does not always work today. Evolution is the natural course of things, and in business, the salesperson . . . more
Jul 09, 2012 6:09AM UTC
Kimberly S. commented on a post
"Nice analogy for a black and white world however I consider social media to be much more colorful." more
Feb 14, 2012 10:11PM UTC
Phillip DeNise commented on a post
You must be a group member to leave a group comment. Join Group
Pedro Pikey, Feb 5, 2013, 1:29AM EST
About a year ago I noted here that
many travel companies are turning to the blogger community to share information about their products and services
Now I have seen a rapid increase in these companies expanding their content marketing strategies to maximise their exposure
Nick L., Dec 9, 2012, 5:09AM EST
I recently began to build social profiles for the contributors to a selection of travel blogs who are looking to have their articles seen and shared by a wider audience. Only the smart traveller has managed to gain much traction so far but as they say in the digital media world - it is a marathon not a sprint.
Agencies, marketers, social media companies – keep up with the latest in engagement marketing. Here you can learn about what’s new in social advertising, whether you want to run your own engagement campaign on Gather or just get educated about engagement.
Books | Business | Celebs | Entertainment | Family | Food | Giveaways | Health | Money | Moms | News | Politics | Sports | Style | Technology | Travel | Writing