Tag: engagement marketing
group name: engagement
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April 13, 2009 08:43 AM EDT --
Ad Age details a recent study that seeks to quantify the impact of brand advertising on social media sites. They report:
New research suggests that even relatively small outlays on social networks . . .
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March 13, 2009 09:09 PM EDT --
At Gather, we create engagement marketing campaigns that integrate brands into the conversations that take place every day on our site. Here are a couple of Engagement Marketing examples . . .
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March 11, 2009 04:18 PM EDT --
Internet brand management has become a critical consideration and skill for nearly all companies and marketers. The rapid and pervasive emergence of all things online has added new opportunities and challenges . . .
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March 16, 2009 12:45 PM EDT --
Razorfish, in its recently-released Digital Outlook Report 2009 , advises its clients that 2009 will be the year in which Social Influence Marketing goes mainstream...[and becomes] the glue that binds . . .
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March 20, 2009 01:38 PM EDT --
Viral marketing is an online marketing technique that uses consumers’ social networks to increase brand interaction, sales, and brand awareness. Viral marketing strategies rely on individuals, who typically . . .
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March 05, 2009 02:14 PM EST --
Influential reach is a core metric, if not the most important metric, for social media advertising and engagement marketing.
Influential reach is a measure of the reach achieved with a marketing campaign, . . .
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March 10, 2009 09:39 AM EDT --
What is Mutual Purpose?
Mutual purpose is the engagement marketing tactic for encouraging consumer participation and engagement around a topic that is mutually beneficial to your brand and a target . . .
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