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April 13, 2009 08:43 AM EDT (shared with group: April 13, 2009) — Ad Age details a recent study that seeks to quantify the impact of brand advertising on social media sites.  They report: New research suggests that even relatively small outlays on social networks . . . more
Typealyzer Recommends Group Therapy. For Just Me.
by Tom Gerace
views: 583 | rating: 10 | comments: 37
March 25, 2009 05:05 PM EDT (shared with group: March 25, 2009) — I was amused to read Rachael King's piece this week in BusinessWeek, What Your Blog Says About You. Rachael reviews a service called Typealyzer that scans your blog, analyzes your writing, and . . . more
March 20, 2009 01:38 PM EDT (shared with group: March 20, 2009) — Viral marketing is an online marketing technique that uses consumers’ social networks to increase brand interaction, sales, and brand awareness. Viral marketing strategies rely on individuals, who typically . . . more
Digital Outlook Report 2009 - Razorfish
by Tom Gerace
views: 536 | rating: 10 | comments: 5
March 16, 2009 12:45 PM EDT (shared with group: March 16, 2009) — Razorfish, in its recently-released Digital Outlook Report 2009 , advises its clients that 2009 will be the year in which Social Influence Marketing goes mainstream...[and becomes] the glue that binds . . . more
Two Gather Engagement Marketing Case Studies
by David Woodrow
views: 563 | rating: 10 | comments: 4
March 13, 2009 09:09 PM EDT (shared with group: March 15, 2009) —   At Gather, we create engagement marketing campaigns that integrate brands into the conversations that take place every day on our site.  Here are a couple of Engagement Marketing examples . . . more
Internet Brand Management: The Role of Social Media
by Jenn H.
views: 596 | rating: 10 | comments: 3
March 11, 2009 04:18 PM EDT (shared with group: March 11, 2009) — Internet brand management has become a critical consideration and skill for nearly all companies and marketers. The rapid and pervasive emergence of all things online has added new opportunities and challenges . . . more
September 03, 2008 11:16 AM EDT (shared with group: March 11, 2009) — This post is the first in a series where I will share personal observations and theories about the evolution of the social media space.  They are worth every cent that you paid for them.  For . . . more
Social Discovery In Action
by Tom Gerace
views: 438 | rating: 9.8 | comments: 23
February 12, 2009 10:20 AM EST (shared with group: March 11, 2009) — Last fall, I shared a post explaining what we call social discovery.  Social discovery is a method of learning where information and perspective is passed through trusted social networks. Here, . . . more
March 10, 2009 09:39 AM EDT (shared with group: March 11, 2009) — What is Mutual Purpose? Mutual purpose is the engagement marketing tactic for encouraging consumer participation and engagement around a topic that is mutually beneficial to your brand and a target . . . more
March 05, 2009 02:14 PM EST (shared with group: March 06, 2009) — Influential reach is a core metric, if not the most important metric, for social media advertising and engagement marketing. Influential reach is a measure of the reach achieved with a marketing campaign, . . . more
 
Engagement Marketing
Created: Jan 29, 2009
Agencies, marketers, social media companies – keep up with the latest in engagement marketing. Here you can learn about what’s new in social advertising, whether you want to run your own engagement campaign on Gather or just get educated about engagement.
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